Justine introduces herself

 

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🌟 Happy Sunday! It has been a while... but there is a new video on my channel (link in bio & in story). ⁣⁣ People expect me to be a minimalist. I'd say I'm a minimalist in progress... Let's discuss.⁣⁣ 🍵☕ What about you, are you a minimalist? Why / why not? I'd love to read your thoughts. ⁣⁣ ⁣⁣ #minimalism #minimalist #minimalistfashion #minimalismus #minimalismo #fashion #lifestyle #health #realtalk #picoftheday #portrait #selfportrait
To celebrate the 500,000 milestone on YouTube, here is a brand new channel intro. It's also a game of "how many videos do you recognize in there"? 😉⁣ Since when have you been watching? What was my very first video that you saw? I'd love to know how and where you found me! ⁣ P.S.: happy Sunday ☕🍵⁣ ⁣ ⁣ ⁣ #portrait #youtube #500000 #milestone #channeltrailer #intro #newvideo #fashiondesigner #picoftheday #berlin
Let's talk about the shoes I used to shoot my new collection (so many of you have asked - here you go 😉):⁣ ⁣ click on the photo to see the tags. I wanted a mix of casual and chic, to show different styling options for the clothes. ⁣⁣ P.S.: according to the model, the green shoes were less comfortable than they look 😕⁣⁣ ⁣⁣ ⁣⁣ ⁣⁣ #mcqueen #ankleboots #buckleboots #sneakers #vegan #veganleather #stella #mccartney #gianvitorossi #european #design #accessories #shoeaddict #fashion #closet #almostasbigasthevoguecloset #picoftheday #fashionstyling #tbt #notsponsored
It is Fashion Week in Berlin. I had the honor to speak at the FASHIONTECH conference - about a topic that matters a lot to me: yes, it is better to start a business in fashion when you are famous, rich and/or well connected. But no, it's not the only way. If you think smart and provide real value to your customers, you can get your business up and running without external support. I think it is great news for small entrepreneurs who are passionate and resilient enough to give it a shot. And it is great news for big companies who have followed the "traditional" business model for decades and wonder how on earth they can get up-to-speed in that "digital world". It's not about the money. It's about what you can contribute (and it's where the algorithm can't beat you).⁣ ⁣ Do I have it all figured out? Not at all. Do I know where my business will go in 5 years, 2 years, 6 months from now? Not really. But hey, that's no problem once you have already left your comfort zone 😅. You actually get used to uncertainty! Who has a side-business, a dream business or a business plan? Please share 🌟⁣ ⁣ ⁣ ⁣ #FASHIONTECHBERLIN #fashiontech #fashionweek #berlinfashionweek #businessoffashion #premiumexhibitions #conference #businessconference #startup #startuplife #startupculture #startupfashion #strategy #businessstrategy #berlin #fashioncity #picoftheday
Shooting a collection is not what people think 😄... In real life, everyone is walking around in socks (to avoid stains on the photopaper) and the accessories are not that fancy (have you found the clothespins? 😂). ⁣ The atmosphere is quiet, focused and each person has only one job - it is easier to do one thing well than to keep up with multiple smaller tasks. There is only one day to get the whole lookbook down, so it MUST work out perfectly. I talked about this in a video (look for the video named "pre-orders and collection photoshoot" on my YouTube channel). ⁣ ⁣ ⁣ ⁣ ⁣ #newcollection #gettingthere #behindthescenes #fashiondesigner #fashionentrepreneur #berlinvalley #gruenderszene #t3n #blogosphere thehundert #onlinebusiness #makingfashion #fashion #fashionblogger #notsponsored
Working on the posture: it's one of the most important things when shooting lookbook photos. The posture can make or break the photo. And making it look natural is not easy at all 😅 ⁣ ⁣ ⁣ ⁣ #workinprogress #lookbook #photoshoot #photoshooting #makingof #linesheet #picoftheday #fashionindustry #fashionshoot #berlin #designer #stylist #entrepreneur #creativecityberlin #workhardplayhard

#ProjectRacine: the new collection from the initial sketches to the final photoshoot!

 

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