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"Justine plays an active role in fixing a "broken" industry in need of new and better models"

- The Economist

How to tell if clothes are good quality (before buying)

How to tell if clothes are good quality (before buying)

A fashion designer's 8-point checklist to spot quality before you buy: fabric, stitching, seams, hardware, and more. Works in any shop, any price point. After more than a decade designing clothes, ...
Ethical fashion
How to shop vintage like a fashion designer: 14 expert tips for quality and ethics

How to shop vintage like a fashion designer: 14 expert tips for quality and ethics

Fashion designer Justine Leconte shares her best tips for vintage shopping: what to look, what to stay away from, which pieces are worth tailoring...  
Ethical fashion
You love fashion trends & seasonal inspiration?

You love fashion trends & seasonal inspiration?

Trends are always polarizing. There are the people who say they “don’t follow trends at all” & people who swear by the latest VOGUE recommendation about how many inches the ruching on an em...
Fashion tips
You’re confident about your style but you think your closet could be more ethical?

You’re confident about your style but you think your closet could be more ethical?

Congratulations, you’re already ahead of many people. Usually people tell me that they’re not sure what their style is, they tend to buy clothes which are similar to what they already own &...
Ethical fashion
You need help curating your wardrobe & want it to be ethical too?

You need help curating your wardrobe & want it to be ethical too?

Major fashion brands have massive advertising budgets and now launch collections 8 times per year. So if you feel like you own too many clothes but your wardrobe is missing some structure or so...
Ethical fashion
You want to find your own style & learn to dress for your body type?

You want to find your own style & learn to dress for your body type?

This is how most people find my channel on YouTube: they know how to dress but they're wondering why some shapes/proportions don’t suit them, and they have reached a point in their lives where ...
Fashion tips
The 7 habits of women with great style (and how to build them)

The 7 habits of women with great style (and how to build them)

What do women with great style actually do differently? It’s not about budget or trends. Here are the 7 habits behind effortless style, and how to build them.
capsule wardrobe
How to take care of your clothes (wash/dry/store)

How to take care of your clothes (wash/dry/store)

With proper clothing care, your wardrobe will look better and last longer. Here are washing instructions and 6 extra laundry care tips. 
Fashion tips
Fashion rules for beginners: what still applies and what to forget

Fashion rules for beginners: what still applies and what to forget

In this guide, I’ll break down the most common stylistic dos and don’ts: what still matters, what doesn’t, and why.
Fashion tips

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Style guide: feel confident in your clothes

Fashion tips

Body types: find flattering shapes

Fashion tips

Designing: behind-the-scenes

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Learn about the person behind the content

Ex-marketer turned designer & content creator. Yes, it's quite a career switch...